Programmatic Advertising Analyst

Job Overview

We are looking for a motivated individual to join our eCommerce digital marketing team, focusing on programmatic media and digital advertising. This position involves designing, executing, measuring, and optimizing strategies for programmatic campaigns aimed at achieving strong returns for clients...

Key Responsibilities
? Campaign Management: Design, build, and manage display, native, and video campaigns within DV360, ensuring quality assurance and alignment with objectives.
? Performance Optimization: Monitor campaigns proactively, analyze data and KPIs, and perform frequent optimizations to exceed targets.
? Budget Management: Manage client budgets for programmatic campaigns, ensuring proper pacing and delivery.
? Strategic Recommendations: Provide actionable, data-driven insights to enhance campaign success and communicate recommendations clearly to teams and clients.
? Targeting & Trend Analysis: Identify new audience segments and trends to inform future programmatic strategies.
? Vendor Relationships: Develop and maintain strong relationships with vendors and inventory partners.
? Industry Knowledge: Keep current with trends in programmatic advertising and digital media, especially in attribution and the roles of various media formats.

Qualifications
? Education & Experience: Bachelor's degree from an accredited institution, with 2 years of experience in managing self-serve programmatic campaigns in a DSP.
? Technical Skills: Understanding of real-time bidding, DSPs, ad exchanges, and SSPs, along with proficiency in Microsoft Office and strong data analysis skills.
? Certifications: Preferred experience with DV360, Google Analytics certification, and knowledge of Google Marketing Platform and Campaign Manager 360.
? Industry Knowledge: Familiarity with tracking and floodlight tags for measurement campaigns and multi-channel attribution.
? Soft Skills: Self-motivated, detail-oriented with strong problem-solving skills. Excellent written and verbal communication abilities. Capable of managing priorities and collaborating effectively across departments.
? Remote Work: Experience working remotely and the capacity to balance working hours across global time zones.

What We Provide
? Remote-friendly work environment.
? Opportunities to engage in diverse and challenging projects.
? Collaborative team culture focused on innovation, continuous learning, and growth.

If you're ready to make a meaningful impact in a dynamic and fast-paced field, we encourage you to apply and be part of our journey.

To Apply

Please submit your resume along with a cover letter that highlights your relevant experience and your fit for our team. We look forward to your application.
? No recruitment agencies, please.*

Employment Type: Full-Time

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