Senior Product Manager – Inline Insights

WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com. THE ROLE At Zeta Global, we are dedicated to maximizing the impact of marketing through data-driven insights. We are seeking a Senior Product Manager to lead the integration and centralization of third-party data insights across our core platforms. This role is crucial for enhancing the accessibility and utility of our Data Cloud product, ensuring that insights are seamlessly embedded into all facets of our digital marketing tools. RESPONSIBILITIES • Data Integration: Spearhead initiatives to integrate third-party insights into first party activations modules of our platform, including campaign building, marketing automation, and audience creation. • Centralization of Insights: Develop strategies to centralize data reports and insights, making them easily accessible and interpretable within the core platform. • Insight Distribution: Ensure that key insights are effectively distributed at valuable points in the user journey, enhancing decision-making and marketing effectiveness. • Platform Consolidation: Work towards consolidating sections of the platform to include inline insights, thereby enhancing user experience and platform efficiency. • Cross-functional Collaboration: Collaborate with offshore teams to align them with best practices in data management and integration. Foster a culture of patience and continuous improvement. • Stakeholder Engagement: Engage with internal and external stakeholders to gather requirements, feedback, and align the product development with business goals. REQUIREMENTS • Experience in Product Management: Proven track record of managing and successfully rolling out digital products, especially those involving complex data integrations. • Technical Proficiency: Strong understanding of data architecture, APIs, and systems integration. Experience with marketing technologies is highly preferred. • Strategic Thinking: Ability to devise strategic solutions that merge technical possibilities with business objectives. • Communication Skills: Excellent communication abilities with a knack for explaining complex data concepts in clear terms to diverse audiences. • Leadership and Collaboration: Experienced in leading cross-functional teams and working with offshore development teams. Must be adept at navigating cultural differences and aligning dispersed teams with company objectives. • Background in Data Science or Analytics: A strong grasp of data analytics and its application in marketing to drive decision-making and product enhancements. • Experience in Digital Marketing: Understanding of digital marketing workflows including campaign management, audience segmentation, and marketing automation. This is a hybrid role based out of our New York office. BENEFITS & PERKS • Unlimited PTO • Excellent medical, dental, and vision coverage • Employee Equity and Stock Purchase Plan • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!! COMPENSATION RANGE The compensation range for this role is $140,000 - $170,000 depending on location and experience. PEOPLE & CULTURE AT ZETA Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: ZETA IN THE NEWS! #LI-ND1 Apply tot his job