[Remote] Marketing Strategist - Financial Solutions

Note: The job is a remote job and is open to candidates in USA. BELAY is a growing and vibrant, Atlanta, GA-based company that offers virtual staffing solutions in the areas of Virtual Assistants, Marketing Assistants, and Financial Specialists. The Marketing Strategist - Financial Solutions drives the omni-channel strategy for Fully Accountable’s Financial Solutions service offerings, managing campaigns that attract, engage, and convert prospects from first touch through signed agreements. Responsibilities • Develop deep subject matter expertise in Fully Accountable’s service offerings from a marketing perspective by leveraging sales calls, discovery conversations, client interviews, and internal resources to clearly articulate client value, outcomes, and use cases • Partner with Marketing leadership and Fully Accountable leadership to define and execute annual and quarterly lead acquisition strategies aligned to business objectives • Collaborate cross-functionally with BELAY marketing channel owners, sales, creative, business development, and leadership to develop high-impact, integrated campaigns that drive awareness, engagement, and conversion • Own and maintain a content calendar in partnership with the Fully Accountable Leader, aligning deliverables to campaign milestones, buyer journeys, target personas, and key business events • Lead the organic social media strategy and execution for the Fully Accountable brand, ensuring consistency with brand positioning and campaign priorities • Provide creative direction and selective execution across marketing assets, including case studies, landing pages, blogs, ads, videos, webinars, event presentations, email, SMS, and long-form content • Use analytics, dashboards, and reporting to track performance, identify trends, and continuously refine content and campaign strategies • Stay current on content and brand marketing best practices, industry trends, and benchmarks, with a focus on financial services, CPG, and tax preparation marketing • Monitor growth- and sales-related KPIs, delivering regular performance insights and recommendations to marketing leadership • Serve as the primary marketing point of contact for external vendors, including Google, creative, and web partners, representing the Fully Accountable service line • Manage content strategy integration to ensure long-term brand alignment and consistency across channels and initiatives Skills • Bachelor's degree or equivalent work experience • Three or more years of experience in content creation for a brand • Proven track record of developing and executing content strategies that drive lead generation and pipeline goals while effectively supporting multiple buyer personas • Deep understanding of omni-channel content distribution, especially across paid search, paid social, SEO, and video • Experience collaborating with cross-functional stakeholders, including sales, product, and executive leadership • Familiarity with marketing tools like HubSpot, SEMrush, Google Analytics, and paid ad platforms is a plus Company Overview • BELAY is a Virtual Staffing Solutions company that offers virtual bookkeeping, administrative assistance, social media strategy service. It was founded in 2010, and is headquartered in Roswell, Georgia, USA, with a workforce of 201-500 employees. Its website is Apply tot his job