[Remote] Manager- Entertainment Marketing

Note: The job is a remote job and is open to candidates in USA. L'Oréal is a leading beauty company focused on innovation and digital transformation. The Manager, Entertainment Marketing will lead strategic partnerships and initiatives that enhance L’Oréal’s cultural presence and consumer engagement in the beauty industry. Responsibilities • Support the execution of strategic partnerships across entertainment, sports, and music, ensuring alignment with brand objectives. • Assist with talent and partner outreach, negotiation, and activation, serving as a key point of contact for external agencies, platforms, and production partners. • Manage content integration opportunities, helping brands activate partnerships in a meaningful and impactful way. • Track industry trends, emerging talent, and cultural moments to identify proactive opportunities for L’Oréal’s brands. • Help coordinate brand activations around tentpole events (e.g., award shows, major sporting events, film premieres). • Maintain expert understanding of the entertainment landscape pop-culture (including celebrities, athletes, musicians, personalities, experts, tentpole cultural moments and events, etc.) • Track L’Oreal brand activations and share best practices/learnings across the L’Oreal community • Maintain strong relationships with talent agents, managers and publicists and cultivate new relationships with external partners and creators. • Liaise with internal teams, including US marketing, DMI, Global CDMO, media, A&I and sourcing to ensure entertainment initiatives are integrated seamlessly. • Track and measure the success of entertainment activations, ensuring key learnings are shared across the organization. • Maintain strong relationships with external industry stakeholders, including talent agencies, studios, entertainment platforms. Skills • Bachelor’s degree in marketing, business, or a related field. • 6-8+ years of experience in entertainment marketing, brand partnerships, digital marketing, or a related field. • Deep understanding of the entertainment industry • Strong ability to synthesize cultural trends and consumer insights into actionable marketing strategies. • Proven track record of working with talent, influencers, agencies, and entertainment properties. • Ability to manage multiple projects in a fast-paced environment with strong attention to detail. • Strong communication and presentation skills, with experience in stakeholder management. • Proficiency in Microsoft PowerPoint, Excel, and Word; knowledge of Adobe Creative Suite is a plus. Company Overview • No.1 Beauty Group Worldwide. No.1 most innovative company in Europe (Fortune's ranking). It was founded in 1995, and is headquartered in Petaling Jaya, Selangor, MYS, with a workforce of 10001+ employees. Its website is https://www.loreal.com/en/malaysia/. Company H1B Sponsorship • L'Oréal has a track record of offering H1B sponsorships, with 2 in 2025, 1 in 2024, 6 in 2023, 1 in 2022, 3 in 2021, 2 in 2020. Please note that this does not guarantee sponsorship for this specific role.