PPC Specialist - PA
PPC Specialist Location: Remote (PA, VA, NC, SC, TN, TX, or NV) Reports to: Senior Vice President of Growth FLSA Status: Exempt Position Overview CJ Pony Parts, a leader in the automotive parts industry, is seeking a highly skilled and results-driven Senior PPC Specialist to join our growing digital marketing team. In this key role, you'll manage and optimize our paid media strategy, overseeing multi-million-dollar annual ad spend to drive measurable growth. You will collaborate closely with leadership and cross-functional teams to ensure paid campaigns align with business objectives and deliver exceptional ROI. Key Responsibilities • Develop, manage, and optimize paid media campaigns across Google Ads (Search, Shopping, Display, Performance Max, and Video), Microsoft Advertising, and Meta Ads. • Oversee paid media strategies for our sister site, Classic Muscle Parts, tailoring campaigns to its audience and goals. • Translate business objectives into actionable paid media plans, including budget planning, demand forecasting, and performance reporting. • Manage and optimize Google Shopping campaigns, including daily feed maintenance in Google Merchant Center. • Conduct performance analyses to refine bidding strategies, targeting, and creative assets. • Stay current on industry trends, tools, and platform updates, implementing best practices to maintain a competitive edge. • Collaborate with creative and development teams on ad copy, new creative testing, and landing page optimization. • Work with other marketing stakeholders to ensure strategies are integrated across all channels. Qualifications • 1-3 years of hands-on eCommerce PPC experience, including writing high-performing ad copy and headlines. • Bachelor's degree in a related field or equivalent work experience. • Expert-level knowledge of Google Ads, Microsoft Advertising, and Meta Ads platforms. • Deep proficiency with Google Analytics and Google Merchant Center. • Strong analytical skills with a track record of turning complex data into actionable insights. • Passion for digital marketing, testing, and learning. • Excellent communication skills and a collaborative, team-focused approach. • Automotive industry experience a plus. Benefits • Competitive salary • Paid time off • Affordable medical insurance • Health savings account with company contribution • Dental and vision insurance • Life and short-term disability insurance • 401(k) with 4% company match and profit sharing • Company-paid holidays Who Are We? Founded in 1985 by two friends and their passion for driving a cool, classic Mustang, CJ Pony Parts is all about the love of automotive restoration and performance hobby. Our mission is to improve the automotive community's ability to enjoy their hobby through an easy-to-use, function-rich website supported by a team of professional automotive enthusiasts. Our culture is built on our Core Values of Teamwork, Respect, Customer Service, Integrity, and Innovation. CJ Pony Parts is an Equal Opportunity Employer and utilizes E-Verify for all new hires. Apply tot his job