Lead Data Analyst, Marketing

Root was founded on the belief that car insurance is broken, and we set out to change it. We're harnessing the power of technology to revolutionize this archaic, complicated industry. Using machine learning and mobile telematic platforms, we've built one of the most innovative insurtech companies in the world. The Opportunity At Root, we're on a mission to improve the lives of our customers by offering better insurance solutions. We challenge ourselves to think differently in order to reimagine insurance to make it smarter, more equitable, and a better experience for all. We strive to "unbreak" the archaic insurance industry by using data and technology in innovative new ways. We believe we must be steadfast in our commitments to research, experimentation, and disciplined data-driven decision making in order to build products our customers love. Analytics sits at the center of our vision. Our Marketing team manages all aspects of our direct to consumer marketing. Our efforts span Search Engine Marketing, Direct Mail, Vertical Search, Email retargeting, and other Mid to Upper Funnel initiatives. Our marketing strategy is built on a quantitative foundation with focus on rigorous experimentation and measurement. As such, marketing efforts are led by Data Science and Analytics. This team strives to ensure we attract high intent potential customers to achieve a favorable return on ad spend and company growth. As a Lead Analyst, you'll own the design and execution of high-impact analytics projects that drive our marketing performance and strategic decision making. You'll lead complex exploratory research, develop attribution models, optimize bidding and targeting strategies, and innovate on advanced methodologies to better measure campaign effectiveness. You'll act as a trusted thought partner to senior stakeholders, and mentor analysts across the team. You'll collaborate closely with cross-functional peers in Product, Data Science, and Engineering to ensure the marketing roadmap is grounded in strong analytical foundations. Reports to the Analytics Manager of Marketing. Salary Range: $120,000 - $135,000 (Bonus & LTI Eligible) Root is a "work where it works best" company. This means we will support you working in whatever location that works best for you across the US. How You Will Make an Impact • Independently lead high-impact analytics projects that inform strategy and improve business outcomes • Design and evaluate experiments (including A/B tests, geo tests, and incrementality analyses) to measure campaign efficacy and guide channel investment decisions • Develop and enhance customer attribution methodologies and marketing performance frameworks • Partner closely with Marketing and Data Science to identify new modeling opportunities that drive targeting and bidding efficiency • Develop and maintain business intelligence tools, dashboards, and data pipelines that support ongoing performance monitoring and reporting • Mentor junior analysts and elevate analytical rigor and collaboration across the team • Communicate complex insights to stakeholders at all levels, including Director and VP audiences What You Will Need to Succeed • 5+ years of work experience in analytics (experience in marketing analytics or insurance strongly preferred) • Bachelor's degree in Mathematics, Statistics, Engineering, Computer Science, or a related quantitative discipline (Master's degree preferred) • Advanced SQL skills; familiarity with Python or R for modeling and statistical analysis • Expertise with BI tools such as Tableau, Mode, Power BI, etc. • Knowledge in AWS Cloud-based Analytics and Data Warehousing solutions (e.g., EMR) preferred • Experience designing, executing, and interpreting advanced experiments and causal inference methodologies • Strong business acumen and a demonstrated ability to influence decision making with data • Proven ability to lead complex, cross-functional analytics initiatives from ideation to delivery • Exceptional communication skills; able to translate technical insights into actionable strategies • Detail-oriented, highly organized, and self-motivated; thrive in a fast-paced, dynamic environment As part of Root's interview process, we kindly ask that all candidates be on camera for virtual interviews. This helps us create a more personal and engaging experience for both you and our interviewers. Being on camera is a standard requirement for our process and part of how we assess fit and communication style, so we do require it to move forward with any applicant's candidacy. If you have any concerns, feel free to let us know once you are contacted. We're happy to talk it through. Please see our Privacy Notice available HERE for more information on how we process your personal data. Apply tot his job