Amazon Account Manager (CPG, Remote)

Job Description:We are seeking a dynamic and experienced Amazon Account Manager with expertise in both 1P (first-party) and 3P (third-party) selling strategies to join our fast-growing consumer electronics company. In this role, you will manage and optimize our Amazon business to drive growth and profitability, ensuring that our brand is well-positioned on the platform. Your efforts will... focus

on maximizing sales, improving rankings, and managing all day-to-day operations related to our Amazon 1P and 3P accounts.

Key Responsibilities
? Amazon 1P (Vendor Central) Management:
? Manage relationships with Amazon Vendor Central, focusing on forecasting, replenishment, purchase order management, and performance tracking.
? Optimize product listings for better discoverability, ensuring compliance with Amazon?s guidelines.
? Monitor pricing strategies, promotions, and advertising campaigns to drive sales and maintain profit margins.
? Collaborate with Amazon on demand planning, A+ content creation, and managing retail readiness.
? Amazon 3P (Seller Central) Management:
? Manage Seller Central operations, including inventory management, FBA (Fulfillment by Amazon) coordination, and performance metrics.
? Optimize product listings, including titles, bullet points, descriptions, and imagery to improve organic rankings and conversion rates.
? Conduct regular pricing analysis and ensure compliance with MAP (Minimum Advertised Price) policies.
? Develop and execute promotional strategies to boost sales through seasonal promotions, deals, and advertising campaigns.
? Business Growth & Strategy:
? Identify new opportunities and develop strategies to expand the product portfolio on Amazon.
? Analyze sales data, market trends, and competitor activities to adjust and refine strategies.
? Work with internal teams (marketing, logistics, supply chain) to coordinate product launches, stock levels, and promotional campaigns.
? Advertising & Marketing:
? Plan, implement, and optimize Amazon Advertising (PPC, DSP) campaigns to drive traffic and increase sales.
? Collaborate with marketing teams to develop and execute product and brand marketing strategies, including A/B testing of creatives and content.
? Reporting & Analytics:
? Track and analyze key performance metrics such as sales, profit margins, ROAS, inventory health, and customer reviews to ensure goals are met or exceeded.
? Prepare regular performance reports for senior management, providing insights and actionable recommendations.
? Maintain a strong focus on profitability and efficiency across both 1P and 3P channels.

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