Google & Meta Ads Specialist (North America & Europe) — Fully Remote
About the Role: We’re seeking a Google & Meta Ads Specialist to join PSA Ventures Performance Team, a data-driven. This role is ideal for someone who’s both analytical and creative, thrives in a remote environment, and is eager to deepen their expertise in paid media. You’ll plan, execute, and optimize campaigns across Google Ads and Meta (Facebook/Instagram) platforms, working closely with our Media Manager and cross-functional teams to deliver impactful advertising that drives qualified leads and measurable ROI. Key Responsibilities • Plan, build, and optimize paid campaigns across Google Ads, Meta Ads, and other social platforms. • Manage day-to-day account maintenance, ensuring budgets, pacing, and targeting are aligned with client goals. • Execute A/B tests (ad copy, creative, bidding strategies, audience segments) to continually refine performance. • Analyze campaign data and provide actionable insights to improve conversion rates and ROI. • Collaborate with designers, copywriters, and account managers to craft compelling ad creatives and landing experiences. • Monitor and troubleshoot pixel/event setups via Meta Events Manager, Google Tag Manager, and Google Analytics. • Implement and maintain accurate conversion tracking and attribution modeling. • Stay informed on industry updates, algorithm changes, and emerging ad technologies. • Prepare monthly performance reports and present findings with clear recommendations. Expected Outcomes • Campaigns deliver consistent growth in leads and conversions while maintaining efficiency. • Accounts follow Firegang’s best practices and remain audit-ready at all times. • Minimal oversight required through proactive communication, documentation, and performance tracking. Qualifications • 2+ years of hands-on experience managing Meta (Facebook/Instagram) Ads campaigns. • Proven success managing Google Ads campaigns (Search, Display, Performance Max). • Experience in media buying, budget pacing, and lead generation funnels. • Strong understanding of audience segmentation, retargeting, and conversion tracking. • Familiarity with Zapier, HubSpot, or other lead routing/CRM integrations. • Excellent analytical skills with proficiency in Google Analytics, Meta Business Suite, and data visualization tools. • Strong verbal and written communication; ability to present performance insights clearly. • Highly organized with exceptional attention to detail and time management. Time Zone: You’ll work flexible hours, but there should be at least 4–6 hours of daily overlap with North American (US Central/Eastern) or European (UK/CET) business hours. Compensation & Benefits Base Salary: PKR 150,000 – 250,000 (depending on experience and performance) Commissions: Attractive commission on each sale generated Bonuses: Two annual performance bonuses Salary Reviews: Two performance-based raises per year Job Types: Full-time, Part-time, Contract Work Location: Remote Apply tot his job Apply tot his job